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Field Research
To better understand user needs and experiences we go out of the studio to observe and interact with users and stakeholders in the environments in which the product will be used. We are able to uncover valuable insights into product features and unmet user needs that inform innovation in the design process.
Design Strategy
We help you to figure what is the right product to build for your customer base or market. We employ different design thinking techniques to narrow in on what works best for you.
Market/Trend Analysis
Understanding the market you want to build a product for is critical to the success of that product. We analyze potential competitors, the price of their offerings, and where they are sold. We position them against each other to determine where there are market opportunities. We also look for trends within a category and make recommendations to make sure you stay ahead of those trends, whether those are tech, user experience or aesthetic.